Your Profile Photo Is The Most Important Thing On LinkedIn

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You know yourself when looking over someone's profile on LinkedIn, the first thing you do is check out their photo.  I personally get messages and requests daily. If there isn't a photo, I delete it immediately. If it is a bad photo, I think about it a second, then delete it. If it is a nice professional photo showing a confident business person, I definitely check out their profile and most likely add them as a contact.

Don't just take my word for it. The Ladders research into recruiter behaviour proves it. As shown in the heat map below, whilst looking over profiles, the first place the recruiter looked was the photo and they spent 19% of their total time looking at it. That's a lot of heat!
Business Insider has some great tips on the do's and don'ts for you profile photo. And as it isn't that expensive, I would say it is an easy investment. My basic headshot sessions are only $175 and this image should last you a good couple of years before you need an update. When your credibility and your employability is enhanced ten fold, it seems like this would be the best $175 you have ever spent!

Nina Beilby is a professional photographer based in Chatswood, Sydney, Australia. You can see more of her work at www.ninabeilby.com.au. 

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